What are you doing to help your business succeed?

During a tough economy, media exposure can accelerate business growth. Learning to leverage the power of the media helps your company stand out from the competition. There are simple media strategies to consider that may help your business succeed.

You may have heard the phrase, “no news is good news,” but that is not always the case. For many businesses, no news may mean the company no longer exists. It is for that reason you should continue to communicate with the media, even if you don’t always have specific news to share.

Just because your company may not have a new product or a new hire to announce through a press release, doesn’t mean your company doesn’t have worthwhile media opportunities. Consider the following ideas:

Offer to write a regular column in an industry magazine

Apply for newspaper or magazine awards such as, “Best Company to Work For.”

Pitch human-interest stories that involve your company, such as participation in a charitable activity or an employee’s outstanding efforts to give back to the community

Serve as a subject matter expert for trend articles in which your company executives could be quoted

Look for editorial opportunities in which you can highlight past successful case studies.

Also, think of ways to keep your company’s name out there in social media and visible to your target audiences. Create a company Facebook page, blog, or “tweet” to share company information about new hires, promotions, industry or community awards, and board appointments.

Extra, extra, read all about it! Is your business doing everything it can to succeed? Adding media relations to your business plans is an essential component of your company’s overall success.

Authored by: Linda Leatherbury